For my fifth birthday, I received a four-foot-tall Barbie doll house. It was a bright pink wooden eyesore that housed over 50 dolls. I had princess Barbies, pilot Barbies and even astronaut Barbies. They had different costumes, play houses and accessories, but they all had one thing in common: they were all thin.
During my childhood, Barbie was the definition of beauty. Barbie was a jet-setting, out to save the world, business woman. She taught girls that you could be anything you want to be—as long as you’re a size double zero.
Mattel, the American manufacturing company that produces Barbie dolls, announced new changes for Barbies Jan. 28. The company is introducing three new body types, seven skin tones, 22 eye colors and 24 hairstyles.
But this is just too little, too late. Yes, Mattel is attempting to make up for the harmful impact Barbie has had on the body image of girls. However, after decades of Barbie, replacing the image of beautiful in young girls’ minds is almost impossible.
In a 2006 University of Sussex study, a total of 162 girls from ages five to eight were exposed to images of either Barbies or no dolls. The girls exposed to Barbies reported lower body self-esteem and a greater desire for a thinner body shape.
The study concluded that Barbies and similar toys “may damage girls’ body image, which would contribute to an increased risk of disordered eating and weight cycle.”
It’s not fair to blame all societal misconceptions on Barbie, though: media and peers also play a role. Mattel is making an effort to change their ways, and this multi-million dollar revamp is a big step.
In response to criticism, Mattel VP of design Kim Culmone blamed moms, not doll sizes, for girls’ body issues. In a 2014 interview, Culmone explained that Barbie’s body was never designed to be realistic—she was made for girls to easily dress and undress.
Though Barbie’s recent actions are encouraging and Culmone’s comments make sense, many girls have already become accustomed to the old Barbie in all her perfectness. This new change can only affect girls to a limited extent. It’s difficult to erase the past 60 years that Barbie has been in existence.
Like many girls my age, Barbies were the better half of my childhood. And while I’ll always appreciate Barbie for telling me the sky’s the limit, I hope that the next generation of girls won’t need to be a size double zero to achieve your dreams.
The Listener • Mar 7, 2016 at 2:19 pm
ken ruined my childhood. he derailed it
Emily Xu • Mar 7, 2016 at 2:08 pm
I think this is very awesome.
I am Emily Xu’s fan.
She is a cookie.
Young Boy • Mar 4, 2016 at 2:20 pm
I think this article is sexist because it does not include the emotional and mental trauma barbies have caused young boys. Why do we ignore the horrific distress that Ken has caused millions of young boys across the world? This article blatantly ignores half of the population.
Ken • Apr 17, 2016 at 6:51 pm
Just because i’m manufactured and made of plastic doesn’t mean I don’t have feelings too, y’know. #notallken
Young Girl • Mar 4, 2016 at 10:26 am
I think a total of a double zero aka 0 girls find barbies’ size necessary to do something.