The Black and White


Online Advertising

Updated every day of the academic school year, the Black & White online has remained a forum for reporting and expression since its founding in 2002, receiving an average of 2000 views per day*. The advertisement will serve as a link to your business website. Ads are placed on the Monday following the order, and last seven days.

Ad Size: 305 x 200 pixels
Location: Top right, below search bar on the main page
Pricing: $40.00/week for all hits (Approximately 10,000/week)
Discount: 10 percent for four weeks or more

Click below to purchase online advertisement space via our online store:

Online Advertisement - 1 Week - $40 (305 x 200 px)


Print Advertising

The print edition of the Black & White offers over 50 years of nationally recognized journalism. The paper has a circulation of 2500; all students and staff receive the paper free, and parents can purchase a mail subscription (to purchase a subscription, see more info here). There are five issues of the newspaper each year and two issues of “The B&W,” The Black & White’s full-gloss magazine. The Black & White offers competitive rates.

Pricing for print ads are as follows:

1/4 Page—-5×8 inches——-$60
1/2 Page—-10×8 inches——$100
Full Page—10×16 inches—–$175
Discount: 10 percent off for four or more issues

Please email your advertisement request to: [email protected]

Click below to purchase print ads via our online store:

1/4 Page Print Advertisement - $60 (5" x 8")


1/2 Page Print Advertisement - $100 (10" x 8")


Full Page Print Advertisement - $175 (10" x 16")


Payment can alternatively be made in the form of a check, written out to Walt Whitman High School. Memo: Black & White.

Please mail checks to:
The Black & White
Walt Whitman High School
7100 Whittier Boulevard
Bethesda, Maryland 20817

*A full website analysis can be furnished upon request.

The Black & White reserves the right to review all advertisements prior to publishing.