“It’s all about Southern pride, similar to the Olympics, but with a lot of missing teeth and a lot of butt crack showing.”

That’s how Mama June characterizes a family outing to the Redneck Games on TLC’s new show “Here Comes Honey Boo Boo.” The “Toddlers & Tiaras” spinoff focuses on seven-year-old beauty pageant competitor Alana Thompson, also known as Honey Boo Boo, and her family’s day-to-day life in its central Georgia town. The family includes Alana’s mother Mama June, father Sugar Bear and three teenage sisters.

The Thompsons attend the Games (which include bobbing for pig feet and belly-flopping into mud), shop for pageant wigs, make a “sketti” dinner and play a disgusting game called “Guess Whose Breath.”

Honey Boo Boo is everywhere, and it’s hard to look away. I hear her being quoted by my friends, and I see GIFs of the best moments on Facebook all the time. Apparently even Kris Jenner feels threatened by Honey Boo Boo’s growing fame.

Like “The Maury Show” or “Teen Mom,” it’s weirdly fascinating to watch someone with such a different lifestyle and ideas. But all of the hilarity is kind of disturbing when you stop to think about it. We’re laughing at, not with, this family considered so unsophisticated that the entire show must be subtitled, even though it’s in English.

Since when should we be making fun of a family that can only afford to shop using coupons, wear clothes from the dumpster, and host a lemonade stand to save up for pageants? Why is it funny when the very overweight June refers to herself as voluptuous or declares that the family members only wash their hair in the sink?

The show can be unsettling and sometimes verges into disrespectful in its portrayal of stereotypes of the rural South. But the family is proud of its “redneck” status. They chose to display their lifestyle on T.V. If they produce another season, “you’d better redneckognize,” in Honey Boo Boo’s words, that I’m going to be watching.