Conservative anger, national controversy and debate over journalistic ethics have surrounded Vivian Schiller since she stepped down as CEO of NPR in early March. But Schiller is also a typical Whitman parent—she just went to her first after-school track meet, and is taking her daughter, junior Elizabeth Frank, college-visiting over spring break.
NPR forced Schiller out in early March, after conservative activists released a secretly taped video of NPR fundraising executive Ron Schiller (not related to Vivian) making inflammatory comments such as that the Republican Party had been “hijacked” by a group of people that are “white, middle-America, gun-toting.” Many have said that some of Schiller’s statements may have been taken out of context.
The Black & White talked to Vivian Schiller about her recent experiences in the news, and her views about the future of NPR.
Black & White: What was the career path that led you to become the CEO of NPR?
Schiller: I didn’t start off thinking I’d go into journalism. I was a Russian major in college and grad school. My first job was as a tour guide. But when I was hired by Turner Broadcasting, which owns CNN, to be a translator, I got the journalism bug and never recovered. Now I can’t imagine doing anything else. Before starting at NPR in early 2009, I’d spent nearly 20 years in the news business — at CNN, Discovery Times Channel, and The New York Times. When the opportunity came along to lead NPR, one of the nation’s most important news organizations, I jumped at the chance.
B&W: Why were you asked to resign, even though you were not the one that made the objectionable comments?
Schiller: When you are the CEO, you are accountable for everything that happens in the organization — even if you are not personally to blame.
B&W: Can you explain the incidents that led up to your resignation?
Schiller: NPR’s head of fundraising met for lunch with actors pretending to be philanthropists who wanted to donate money. It turned out to be a sting. The conversation was secretly taped and included comments made by the NPR fundraising chief that were inconsistent with NPR’s values. When the video was posted on the internet, which is when I learned of it, it caused a lot of controversy and put pressure on the NPR’s member stations who were concerned about losing government funding. As a result, the NPR board decided that I should resign.
B&W: It seems that you’ve become the outlet for a lot of conservative anger. How does it feel to suddenly be the target of so much public interest?
Schiller: It’s been very eye-opening to suddenly be in the news, instead of reporting the news. I’ve learned first-hand there are scrupulous journalists and, sadly, many unscrupulous media people who make things up that then get repeated in blogs and via Twitter. I have a new sympathy for people in the public eye.
B&W: Do you think that anti-NPR sentiment from Republicans will be enough to actually cut federal funding? Are you concerned about the future of NPR?
Schiller: We don’t know yet what will happen, but it doesn’t appear that public broadcasting will be entirely defunded. I’m confident that NPR will survive.
B&W: Are there any lessons learned or observations that come to mind following all that you’ve been through recently?
Schiller: Do the right thing. Stay positive. And don’t let others define you.
response to a geek • May 12, 2011 at 4:56 pm
“why wouldn’t she be given the chance to fix the situation – for example by firing the problem employee or any of a dozen other possibilities”
The reason is that congressional conservatives are saying its her fault, and are calling for her ousting. It doesn’t matter whose fault it is, if the people who vote to fund NPR want the CEO out, the CEO needs to GTFO
anonymous • Apr 30, 2011 at 9:33 pm
really? i think the reason’s quite clear
npr is partially government funded
having an npr employee say something so politically incorrect will raise an issue with the government, since questions will arise about what political views they are funding
i think schiller put it perfectly- even if the entire thing isn’t schiller’s fault (which, given the evidence, it really isn’t), the ceo will get blamed
which isn’t exactly a surprise, because that sort of thing happens a lot
Yea • Apr 29, 2011 at 4:13 pm
A. Geek, u have to also keep in mind that not even major newspapers like the Washington Post have revealed the real, primary reason for Schiller resigning–there’s obviously something under wraps right now that is not being publicly stated. most articles about her resignation have been very vague and sketchy regarding the finer details of her decision anyways.
A. Geek • Apr 18, 2011 at 1:27 pm
You have Schiller saying she was fired for accountability but it makes no sense to simply say that had to go because one of her employees made a mistake. Of course she’s accountable but why wouldn’t she be given the chance to fix the situation – for example by firing the problem employee or any of a dozen other possibilities. She could still be accountable without losing her own job. Your (or her) explanation is missing something significant.