The Student News Site of Walt Whitman High School

The Black and White
The Student News Site of Walt Whitman High School

The Black and White
The Student News Site of Walt Whitman High School

The Black and White
All content by @gotmilk?
As the “Got Milk?” campaign wrapped up in the 2010s, the dairy industry sought new marketing techniques to reach their new audience: Generation Z. This younger generation, however, wasn’t purchasing milk like previous ones.

[Photo] The “not milk” generation: How Gen Z prompted milk’s rebrand

By Colette Yehl
March 27, 2024
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